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When it comes to high-quality, custom, and agile graphic design, one of the most recognized platforms globally is 99designs. Created with the mission to democratize access to professional design, this website connects freelance designers with businesses, entrepreneurs, and brands looking for impactful visual identity. But how does the platform actually work? Is it worth using? And what makes it stand out in the creative market?
In this article, we’ll dive into everything about 99designs—what it is, how it works, what services it offers, its advantages, and why it’s become the go-to platform for both freelancers and clients seeking outstanding visual design.
What is 99designs?
99designs is a global online platform that connects clients with freelance graphic designers. Founded in 2008 in Australia and now part of the Vistaprint group, the site offers an easy-to-use experience for those looking for services like:
- Logo creation
- Brand identity
- Packaging and labels
- Web design
- Book covers
- Custom illustrations
- And much more!
These services are offered through two main models: design contests and direct hiring.
How does 99designs work?
The platform is simple to navigate and very accessible—even for people who have never hired a designer before. Here’s how each option works:
1. Design Contests
This is the most popular method on the site. Clients describe what they need (for example, a new logo), set a budget, and launch a contest. Then:
- Designers from around the world submit proposals based on the brief.
- The client reviews designs, provides feedback, and selects a winner.
- The winning designer gets paid and delivers the final files.
This model is ideal for those who want a wide variety of creative ideas quickly, with total freedom to choose.
2. Direct Hire
If you find a designer whose style perfectly fits your brand, you can hire them directly. This allows for a more tailored experience and the opportunity to build a long-term working relationship.
What services does 99designs offer?
99designs goes far beyond logos. The platform includes dozens of design categories, including:
- Logos and branding: Logos, business cards, letterheads
- Web and apps: Website design, landing pages, app design, UI/UX
- Marketing: Banners, flyers, presentations, email marketing
- Packaging and labels: Product labels, boxes, bags
- Clothing and merchandise: T-shirts, phone cases, tote bags
- Illustrations: Characters, cartoons, editorial illustrations
- Book covers and media: Ebooks, podcasts, CDs
The range of services makes 99designs a complete solution for any visual design need.
Who is 99designs ideal for?
For Clients:
- Startups and small businesses needing a full visual identity
- Independent authors looking for eye-catching book covers
- E-commerce store owners seeking professional packaging
- Agencies looking for reliable design talent
- Anyone who values unique, high-quality, custom design
For Designers:
- Freelancers who want to work with international clients
- Students building experience and a strong portfolio
- Creative professionals seeking freedom and flexibility
- Illustrators, typographers, and specialized product designers
Main Advantages of 99designs
✅ Variety of proposals
In contests, you can receive dozens—or even over 100—designs. It’s like having a global creative team working just for you.
✅ High-quality results
Designers are vetted and ranked. You can choose from new talent to award-winning professionals.
✅ User-friendly platform
Both clients and designers find the site intuitive and simple to use.
✅ Secure payment
Funds are released only after the client approves the final design, ensuring fairness.
✅ Global reach
Thousands of designers with unique styles from all around the world.
How much does it cost?
Prices vary based on the type of service and package selected. For instance, a logo contest can start at $299 USD, which includes multiple design concepts, copyright transfer, and final files.
With direct hiring, you can negotiate the fee with the designer based on your project’s scope.
Considering you get a unique, professional design with full commercial rights, it’s a valuable investment.
Reviews and reputation
Over 500,000 businesses have created their brands through 99designs. The platform has a solid reputation for its ease of use, design quality, and diverse talent pool.
Designers also praise the global exposure, creative freedom, and control over their pricing and work.
Tips to get the most out of the platform
- Write a clear brief: The more detailed you are, the better the submissions you’ll receive.
- Engage during the contest: Provide feedback to help improve designs.
- Check designer portfolios before hiring directly.
- Use filters by style and category to find the perfect match.
- Consider private contests for confidential projects.
Conclusion
99designs is not just a design marketplace—it’s a bridge between ideas and creativity. Whether you’re an entrepreneur in need of a brand identity or a designer looking to expand your reach, the platform offers security, simplicity, and outstanding results.
If you’re looking for original, professional, and affordable design, 99designs may be your best creative partner.
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